If you are someone that has a talent for designing great clothes, you should serious consider having some of your designs made and displayed online for sale. You do not have to have a lot of money to launch your own brand as you can work online to build up the momentum and create interest in your brand and then work from there.
Create an online persona for your brand
There is a big difference between launching a clothing store and launching a fashion brand. With a clothing store, you will simply study the demand and provide customers with affordable clothing that meets that demand. There are hundreds of stores like this out there and you will have a lot of competition because customers will simply go for the cheaper option between you and your customer. Regular clothing stores will simply spend the little money they have in sticker printing to print fifty percent off stickers and banners along with “sale” banners because their goal is to make people walk in based on the price that they are selling the clothes at. Their target market will be everyday working people who look for clothes that they need for everyday life.With a fashion brand, you are targeting customers who are looking to be “in vogue” and those who are looking to create an impression when they walk in to a room, a desire for which they are willing to spend a lot of money.
In this case, you will have to invest big money in everything from cheap invitation printing to store design because you need to make people feel important when they walk in to your store and by buying your brand, you need to give them confidence to face the world. The first thing you will need to do is to have a nice logo designed that is unique, eye catching and speaks for itself. Your logo will play a bigger role for your brand that your designs will which is why it is vital that you pay attention to your logo design. While your logo is being created, you can have a Facebook page and an Instagram page created for your brand and you can have a few sneak peeks of your designs displayed there in order to create curiosity for your brand. Your goal should be more than getting someone to coming across a dress you designed randomly, falling in love and buying it. Your goal should be to create a brand that people seek after and come looking for.